Too early for Christmas?

Every year, the same dilemma.  For me, Christmas never really became something to think about until December kicked in.  Unfortunately that's not a great mind-set when you start to sell toys, gifts and cards for a living.  Fortunately for us, our customers have other ideas and start asking us for Christmas cards as early as September.  That's a very helpful prompt and means that we can start to get some supplies on the shelves pretty much as soon as some people expect to see them.  The downside of that is that other customers comment that they can't believe we're pushing Christmas so soon.  We can please some of the people some of the time etc etc...